Black Friday Marketing Ideas for 2018: Why & How

For all online sellers, a big day the year -- Black Friday is coming soon. However, you can't just sit and be waiting for customer's coming. The marketing battle starts! Following ideas may do you a favor. 

Black Friday Marketing Guide 2018

#1. Have a deal of the hour and a sales countdown timer -Black Friday Marketing Ideas

Why:

Creating a sense of urgency can be a powerful method which pushes shoppers into making a faster decision on a purchase they’re considering. For instance, if you offer 50% off on certain goods during black Friday, then offer 60% off for an hour or two. Don’t forget to make sure your potential customers know that before it starts. You can set a banner or a sales countdown timer on your homepage and do some other promoting activities.

 

How:

How to Create a Sales Countdown Timer in Shopify (Step by Step)

How Countdown Timers Can Be Used to Drive Ecommerce Sales

 

#2. Create a gift guide - Black Friday Marketing Ideas

Why:

Christmas day is coming soon, how to choose gifts for loved ones could be a problem. At this time, the first thing comes to your mind must be searching on the internet. So, writing an article about gift guide on your blog may bring more traffic to your website.

How:

How to Create Your Best Gift Guide EVER

How to Create a Holiday Gift Guide to Increase Your Blogs Affiliate Income

 

#3. Offer coupons and free gifts - Black Friday Marketing Ideas

Why:

Offering coupons that can only be used when a customer spends a certain amount of money, which inspires people to buy much more goods to get discounts. Set free gifts and minimums, e.g. “who spending up to $60 in this shop can pick one of the following gifts. Don’t forget to let your potential customers know all these by putting all information on your homepage banner.

 

How:

Free Gift Shopify app: Secomapp

How to Create a Shopify Coupon?

 

 

#4. Email marketing and new products

Why:

If you have a customer list, send them emails with discount codes or coupons for additional savings. Since these people have bought something before, they’ll be more likely come back if discounts offered. However, they cannot just keep buying the same stuff, adding new products is also important which attract more newcomers at the same time. Before that, you can do some researches to make sure the new products you choose do have some followers. Then offer a sneak peek before the big day’s coming.

How:

Email & Marketing App

Introducing New Products: Tactics to Ensure New Lines Will Land With Customers

 

#5. Create a content calendar - Black Friday Marketing Ideas

Why:

If there are too many rules about discounts, some customers may get confused. Offer them a content calendar that marked all the discounts and new product updates so that they can know when they can buy their favorite goods at the lowest price.

How:

Create new graphics, banners and updating social media posts.

 

#6. Offer mysterious presents - Black Friday Marketing Ideas

Why:

Everyone loves a present because they don’t know what it is until the opening moment. Set a rule for that: e.g. customer who spends up to $100 will get a random mysterious present. Most of these presents are small low-cost stuff, but there should be a big one or two to attract more people to get involved and spend more money.

 

How:

Put a picture of the biggest prize on your homepage and in social media posts.

 

#7. Check your site speed  - Black Friday Marketing Ideas

Why:

Check your site speed.

On the Internet, the lack of speed kills your chances at a sale: 46% of shoppers have said they’ll never return to a slow website. 

 

How:

For image-heavy websites, use a tool like Compressor.io to cut down on load times.

 

#8. After marketing  - Black Friday Marketing Ideas

If your marketing plan goes well, there will be a crazily busy time. How to make it easier to organize your orders? You can’t just go to the courier official websites, check up your orders one by one. How to contact your customers when their parcels have some exceptional conditions? You probably have heard of third-party tracking tools, but which one should you choose? For those small or medium sellers, Trackingmore may be the best choice. You can track multiple packages of worldwide 555 couriers all in one place. If you’re a Shopify seller, just connect your Trackingmore account to the shop, then you can check your orders there. Many other features, like notification, sending messages to customers will meet your needs, too. Enjoy your Black Friday!